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Contents & Insights

Finally breathing fresh air with AdWords Expanded Text Ads

In News Online Marketing | UX08 | August 08, 2016

AdWordsLess than two weeks ago, Google released a much needed AdWords feature, officially within the mobile-first politics of the company: Expanded Text Ads.

Whether this is actually a mobile-first choice or not, it has been a necessity for a very long time especially for non-English markets. Read all

Google AdWords: the impact of Google going mobile-first

In Online Marketing | UX08 | April 18, 2016

Adwords: Google goes mobile-first

Google warned us for a while: everybody is going mobile! Google Partners, in last handful of years, have received important, recurrent updates and insights from Google about everything mobile compared with desktop usage. Statistics showed a constant, persistent growth of mobile users. Read all

The choice between Bespoke and Ready-made Web Applications

In Point of View | UX08 | April 14, 2016

When it comes to web applications and tools to help their businesses, clients need to make the right decision. Companies constantly and recursively need to take decisions as informed as they can be to ensure they enjoy a wealthy future hence will still be there in five or ten years’ time, and of course more. Read all

The Book of the Dead and the Death of the Ghost Writer

In Point of View | UX08 | November 10, 2015

Nope. This is not about some ancient Egyptian funerary traditions, Lovecraft’s textbook of magic or an unpublished crime novel from Agatha Christie.

No talking about Mrs (or Mr) Death here.

Well… Actually, there is some dead body in this story. Read all

The benefit of in-depth Personas

In UX - User Experience | UX08 | October 30, 2015

Do you know who your website’s typical users are?

Yes? If you never had in-depth Personas designed or analysed for your website, there is a chance you don’t actually know who they really are or miss some key points about them. Read all

The difference between UX Design and Web Design

In Web Design & Web Projects | UX08 | October 24, 2015

Cats, Design & UX

Recently, I was discussing UX Design with a Graphic Designer in the process of learning about Web Design. After few chats, he showed a particular interest in UX and we started talking about it. Read all

The UX Design Point of View

In UX - User Experience | UX08 | October 23, 2015

UX Design - Be the mirror of a persona

Some days ago I was having a look at recent invitations on my LinkedIn account. There was a number of them coming from UX consultants and UX specialists whose pictures told me they are quite young.

This reminded me of something that happened about two years earlier. We were dealing with a PPC campaign and Read all

The Design Gap

In Point of View | UX08 | October 22, 2015

I am a great fan of the Oatmeal’s story “How a Web Design Goes Straight to Hell“.

Design generally follows a variety of principles coming from psychology studies, photography and visual arts, etc. but Read all

Would you like an “Organic Website”?

In Point of View | UX08 | September 03, 2015

Organic WebsiteHave you ever heard of planned obsolescence or “built-in” obsolescence? Surely you have but, just in case you have not, it refers to products that are intentionally created with a limited lifetime, so you will buy one “a little newer, a little better, a little sooner than is necessary” (Brook Stevens). Read all

Responsive Web Design: Back to the… Past?

In Web Design & Web Projects | UX08 | March 15, 2013

Lately so many people are talking about “Responsive Web Design”.

I’ve started working with websites design since the very first steps of the Internet. In the early years it was quite common to design responsive layouts. This was usually achieved using Read all






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