Search Engine Optimisation (SEO) is a key part of your marketing plan. With a good SEO strategy your website could stand out in a crowd of results on search engines and attract users interested in your services and products.
Nowadays, Google, Bing and other search engines (websites that allow users to find various website and resources) give great importance to good contents. But Search Engine Optimisation does not end there. Various other factors, on-site and off-site, are taken into account with different degrees of importance (which may vary over time): popularity, authority, security, etc..
You might be familiar with expresions such as “white hat SEO” and “black hat SEO”. They stand for ethical ways to practice Search Engine Optimisation, and unethical, unacceptable ways. The latter sometimes resulted in successful short-term visibility but would be generally a bad choice if you want your website (business, idea) to be visible and rank well on Google (or other search engines) in the medium and long term. Some years ago Google started a battle against bad practices and there are plenty of companies that have seen their websites banned or strongly penalised.
SEO is one of the various activities part of Search Engine Marketing (SEM). SEM is an important part of any successful marketing campaign and it often goes alongside with traditional advertising and marketing media/techniques, and Social Media Marketing. A carefully planned Search Engine Marketing campagn can dramatically boost your sales, brand awareness and wealth of your company or organisation.
As we aim to run an ethical business and work with ethical people, we only implement good, ethical practices to deliver long-term, long-lasting results. We believe in the value of good, truthful and original contents.
If you are not sure whether you need a Search Engine Optimisation or Search Engine Marketing plan, please don’t hesitate to contact us. We offer an affordable Preliminary Online Strategy Review service, an affordable, no-obligation way to discover where you website is and how to move forward.
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